diff --git a/How Fan Buzz%2C Sponsorship%2C and Media Value Intersect in K-Sports.-.md b/How Fan Buzz%2C Sponsorship%2C and Media Value Intersect in K-Sports.-.md
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--- a/How Fan Buzz%2C Sponsorship%2C and Media Value Intersect in K-Sports.-.md	
+++ b/How Fan Buzz%2C Sponsorship%2C and Media Value Intersect in K-Sports.-.md	
@@ -34,7 +34,7 @@ Strong fan and sponsorship signals usually appear when attention is both measura
 Fan relationships depend heavily on trust.
 If an audience believes that content, sponsorship, or digital communication is misleading, that can reduce both engagement and brand value. The same applies when people feel their data or online behavior is being handled carelessly.
 That is why digital trust has become part of the broader sports ecosystem.
-The general security mindset associated with resources such as**[ krebsonsecurity](https://krebsonsecurity.com/)** is relevant here: users should verify digital communications, protect personal information, and remain cautious around suspicious links or impersonation attempts.
+The general security mindset associated with resources such as **[ krebsonsecurity](https://krebsonsecurity.com/)** is relevant here: users should verify digital communications, protect personal information, and remain cautious around suspicious links or impersonation attempts.
 For sports organizations and sponsors, the lesson is simple. Audience value is not only created by attention. It is protected by credibility.
 A strong fan relationship can take years to build and only a short time to damage.
 ## Storylines Can Increase Sponsorship and Media Interest